Nowadays, many people save money to quit their day jobs in hopes of achieving their own customized version of the American Dream by starting what is commonly known as an e-commerce business or a "dot com" venture. They then proceed to spend the savings of their labor on great looking, functional and hopefully practical websites. However, a large percentage of such venturesome warriors that take the initiative to quit a steady job and embark on the bumpy road of e-"self employment" do not end up reaping the fruits of their courage.
The initial phases of website development both financially and emotionally drain the average venturous individual to a point that at the end of the process they are impatiently waiting for miraculous profit to be pouring their way. In reality, this seldom happens since there are thousands of such individuals both from the past and the present on the very same path striving to prosper. In order for a website to be profitable, it would have to contend in the race for traffic against hundreds of thousands, or even millions of competitors.
To make your website successfully expose to internet users is not an easy task. Efforts, strategies and techniques need to put in place in order to make it as success. Below are 5 common online marketing techniques used by most online marketers to drive internet traffic to their websites:
1. Search Engine Optimization (SEO)
Successful search engine optimization will greatly increase the number of visitors that come to your website since over 60% of people who are looking for products and services use search engines to locate them. If your website is ranked high in the related keyword search by the search engines, you will get tons of free internet traffic to your website.
One of the ways to optimize your website to be search engines friendly is by generating back links from other websites to your website. When websites provide a link to your site, the search engines deem your site as valuable and this affects your position in the listings.
2. Article Writing & Publishing
Articles are the greatest tool for online marketing. It helps in SEO by generating back links to your website and it also helps in getting exposure for your website through your articles' hyperlinks.
By writing short articles on the topic related to your website, products or services, you can offer these articles for other website owners or newsletter publishers to use by submitting them to article directories, forums or blogs. When the publishers use your articles in their ezines or websites, they will remain your bio information which contains links to your website at the bottom of your articles, which means that the publishers will contribute their link from their websites to yours. These back links are counted in SEO. When their visitors who read your articles and if they want to know more about your products or services may click the hyperlinks at the bottom of your articles to reach to your website.
3. Pay Per Click Advertising
Pay Per Click is advertising provided by the search engine providers (Google, Yahoo! and others) where you pay for top placement. Most search engines give top positions to the highest bidder. It is a quick way to have your ad on the first page of the keyword search as listed in the search engines. There is a catch: you have to pay for every click to your website. Make a budget and stick to it and make sure to monitor your account, those clicks add up fast.
4. Affiliate Marketing
An affiliate program is another way to drive traffic to your website. Your affiliates are your commissions-based sales people who make money when they sell your products. They drive traffic to your website in exchange for commissions on sales.
5. Social Media Marketing
Because most people are now on Social Media, by using these platforms, you can keep in touch with your customers 24/7, which provide you with the endless opportunities for your own business. Posting content on your social media helps you grow the visibility of your business profiles. You can also use your Social Media accounts to promote your blog contents which in return can bring back traffic to your website.
Any internet business will die without traffic stream into their website. If you already get started your website for online business, it's time for you to work out a marketing plan to flood it with traffic. The above 5 online marketing techniques are time tested & proven methods to drive more traffic to a website.