What is SEO?
Search Engine Optimisation or SEO ensures a website can be found in search engines for words and phrases relevant to what the site is offering. It is the umbrella term for all the methods you can use to ensure your website and its content are visible on search engine results pages or SERPs.
How SEO Works?
Google uses crawlers that goes out and gathers information about all the content they can find on the online. It brings all those 1s and 0s back to the search engine to build an index, which is then fed through an algorithm that tries to match all that data with queries.
A group of SEO experts rank the importance of factors that go into a search engine's algorithm.
What Are White and Black Hats in SEO?
Black Hat SEO focuses on optimizing content only for the search engine,and not for human audience. This approach results in spams that often get banned.
On the other hand, White Hat SEO focuses on the human audience, trying to give the best content and make it easily accessible to them by following the search engine’s rules.
How to Work Out an Affordable Search Engine Optimization Endeavor?
1. Link exchanges
One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.
2. Write or acquire key word rich articles
Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.
3. Catchy Domain Name
What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.
4. Organize your site navigation
Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.